Facebook to use uploaded videos for improvement of its AI algorithms

Facebook
Image Courtesy: Council of Foreign Relation

Facebook has reportedly started developing its artificial intelligence or AI algorithms with the help of videos uploaded by the users. The social media giant announced a new project on Sunday named Learning from Videos. According to reports, this program is meant to improve the company’s “core systems” and “power new applications” as future tech. It is also set to improve the recommendation engines for videos.

The blog reads, “By learning from global streams of publicly available videos spanning nearly every country and hundreds of languages, our AI systems will not just improve accuracy but also adapt to our fast-moving world and recognize the nuances and visual cues across different cultures and regions. And by helping AI researchers break away from the reliance on labelled data, we can improve AI-powered products and create entirely new experiences.”

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Experts have termed the timing of this announcement “curious” and believe it to be an effort to keep Facebook’s AI systems up to date. According to some critics, interest-based algorithms like TikTok can be of great threat to the working operation of Facebook’s algorithms. Google has even announced that it would soon be shifting to an interest-based system for the advertisements. It will block third-party cookies on Chrome.

According to the Facebook announcement, one of the first applications the company is enabling this new project is on Reels. It’s a similar feature to TikTok and the AI will be able to improve its video recommendations to the Reel users. The blogpost mentioned that the AI algorithms will learn audio, visual and textual input in videos that the users watch and group similar videos following the criteria.

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Facebook told The Verge that this new project won’t ask for permission from its users. However, it’s clearly stated in the company’s data policy that uploaded videos can be used by Facebook for research and development.