Not a long time ago, online marketing was just another form of advertisement. It just opened up a new form of media to sell goods and services via the internet. That’s it. What so great about that? I guess now, we don’t have to answer that, thankfully. Within just a few years, the importance of online and digital marketing services has grown exponentially. It has become a crucial part of the business and its customers. Now, with the introduction of the Digital Marketing Google Course, you can also learn digital marketing and get started today!
It’s no longer enough just to have a website or run some un-focused email ad campaigns. Having a dedicated digital marketing team for your business is the most important thing in this current competitive market. However, if you’re not ready to hire just yet, why not give it a try yourself? Maybe learning all the basic stuff to have a better understanding? That’s where Digital Marketing Google Course comes in. The course itself contains a lot of information on various important aspects of digital marketing that will enrich your knowledge.
In this article, we will list all the major online marketing services you need to know about before getting started with the course! And by the way, in case you’re wondering, is Google digital marketing course free? Yes! It is absolutely free!
Search Engine Optimization (SEO)
SEO is the procedure you use to get your site rank in the search engines like Google, Yahoo, or Bing. Every business wants to have a high rank in search engines as it can drive more traffic for the website. Well, it is not easy to rank high on Google but there are best ways and methods that if done properly then your website can prosper over time in the search engine ranks. SEO is the procedure of making a website easy to find, easy to crawl, and easy to categorize. It is an essential part of any digital marketing. The Digital Marketing Google Course will mostly talk about the 2 major SEO techniques, such as:
- White Hat SEO: This technique is the perfect procedure to increase your SEO ranking and develop it. This is the technique that Google suggests you use in order to help your site rank better in search results. If you hire a digital marketing or an SEO expert, he/she will always go for this process to rank your site.
- Black Hat SEO: It is a technology to exploit search algorithms to get better rankings. Many businesses use black hat SEO techniques to drive quick results to generate traffic. People want immediate satisfaction without putting in too much work. However, experts suggest that this process must not be used if you want a clear online history and long time results as this technique has its fair share of risks involved.
The important parts of SEO are:
- Keyword research
- User intent
- Analytics and reporting
- Mobile SEO
- Technical SEO
Digital Marketing Google Course For Blogging and Content Marketing
Generally, a blog exists for personal use, with the aim of sharing information with an exclusive group or interacting with the individuals, a blogger can set their writing for private or public use. Business owners and entrepreneurs use their blogs for search engine optimization to maintain or improve their organic search ranking results in order to drive more traffic, as well as audiences to their websites. Search engine algorithms always look for rich and fresh content with the appropriate usage of keywords to rank higher. This generates more and more traffic, thus the site owner collects an ample amount of revenue.
Writing engaging content for the blog and driving a significant amount of traffic to the website requires professional writing skills and knowledge of SEO keywords. This is where Content Writers come in. Content writers are individuals who are experts in writing excellent unique content online. Hiring an SEO expert content writer to write target-oriented blogs for your website will be a huge advantage for the business.
Social Media Marketing For Digital Marketing Google Course
In 2020, an average internet user has at least 5-7 social media accounts and in total, there are 2.3 billion social media users which makes a valuable component of digital marketing. Most of the customers are available on social media and this gives a huge opportunity to interact with them to introduce your services or products. The digital marketing Google course offers the same and makes you more aware of the marketing strategies.
Staying connected with social media will help you to stay up-to-date with the needs and concerns of the audience, the trends that are going on, and what they like or dislike. Social media listening and engagement with the customers and replying to what they are asking will build a strong relationship between them and the business. It will make the followers feel valued and chances are they will turn into your loyal customers.
Social media marketing requires a strategy, perfect planning, and advertisement. Hiring an expert social media marketer will help boost your social media presence. Through an effective strategy like setting a goal, focusing on the platforms, targeting a particular group of audience, the campaign shall begin. It requires listening and engaging with that targeted audience and staying connected while conducting a thorough analysis of the market needs and trends. This is helpful in doing a successful advertising campaign on the social media platforms to the specific audiences and avoids any unnecessary expenses.
PPC Advertising For Digital Marketing Google Course
Pay-Per-Click advertising is a strategy to establish organic rankings in the search results through SEO. This is the best way to boost your online ranking. It can start driving qualified leads and traffic to your website as soon as your ads go live. PPC is affordable and very popular among significant industrial businesses.
You will only have to pay if someone clicks on your ad. In this way, you’ll avoid any unnecessary expenditure while trying to reach uninterested people. The cost of each ad relies on the quality score of your website and the targeted keywords and it’s budget-friendly. These efficiencies of PPC make it a valuable part of successful digital marketing. The digital Marketing Google Course offers insights on PPC advertising so you can learn more about how to move forward. Be it for the sake of knowledge or implementation, it’s undoubtedly a great medium.
Apart from these major digital marketing strategies, there are email marketing campaigns. For example, affiliate marketing, webinars, online PR, marketing automation, and others.
Is Google’s digital marketing course free?
Yes, the Google digital marketing course free. All you need to have is a Google account. Go to the official Google Digital Unlocked page to do the same or you can click here!
How do I get Google digital marketing certification?
Once you complete the entire course following one step at a time, you will be able to download your digital marketing certificate. You will just have to go to the Google Fundamentals of Digital Marketing course landing page once you’re done.
Is Google’s digital marketing certification worth it?
Absolutely! This is the best course for beginners. In fact, the experts can also revision their prior knowledge to learn new things in the process. It’s free and it’s from GOOGLE itself! What else do you need? Get started today!