Designer Ali Xeeshan showcased his latest collection Numaish while partnering with UN Women Pakistan to make a statement on dowries instead of fashion. Xeeshan, who is best known for making socially responsible statements through his crafts, unveiled his new theme during the Pantene Hum Bridal Couture Week and on Instagram.
The concept showcased an adult groom and a yet to come of age bride dressed in heavy bridal clothes walking on the runway with a pull cart. It was not something unique in the perspective of fashion. However, it was mainly focused on an unresolved issue of dowry and how it has weighed down on women. It made people stop for a moment and think at the fashion week.
Regardless of the social status, dowry is a tradition that has been forced on women since ages, mostly in the South Asian countries. Xeeshan’s fashion campaign made people think about the social dilemma, where parents should be more concerned about their daughter’s education, they remain more worried about saving money for dowry before the wedding.
In collaboration with UN Women Pakistan, Ali Xeeshan has done an exceptional job to highlight this disturbing issue and made people talk about it. Ali Xeeshan Theatre Studio also posted a video clip on its official Instagram handle which was directed by Abdullah Haris.
The video shows the young woman in front of a pull cart where her parents pile up their belongings. As the adult husband sits on the cart, the girl is seen barely able to move which signifies the weight a woman has to endure. The fashion film had a caption that reads, “Shedding light on the epochal and alarming issue of families fretting over saving money for their daughters’ dowry (Jahez) instead of their education that is far more important. It’s time to put a stop to this overburdening tradition!”
Many behind the scenes pictures of the collection were teased by Xeeshan on social media. Xeeshan’s collaboration with the UN Women is a part of the Jahez Khori Band Karo campaign which urges people to stop talking and giving dowries. All the laws passed against this tradition have failed to make any major difference.A